Web Marketing Services - Search Engine Optimisation

Search Engine Optimisation (SEO) is the term given to the process of identifying the most popular keyword & phases searched for by your target audience and then writing your site in such a way that you will be found under those key phrases on all major search engines.

Even when satisfactory rankings have been achieved it is necessary to continually monitor rankings, demographics and trends within your target audience.

This is how we can identify areas that may need improvement or changes to produce greater results. By considering the target audience and desired results from the design conception to the finished website, we ensure your website will be ranked high by search engine for the identified keywords and phrases, thereby driving relevant traffic to your site.


Key Phrase Research

Before optimizing your web pages for high rankings, we will need to define key phrases. On one hand, they must get you the maximum of visitors, but on the other, they must be moderately competitive.

We research the appropriate keywords phrases for your market place and determine which of all the key phrases relevant to your site people actually search for. We also research the online competition for the same key phrases to see where your site has the highest chances to be listed quickly and effectively.

No one can guarantee you the number 1 position on a search engine, especially in a crowded marketplace; however we constantly look to improve your rankings wherever possible.


Other factors influencing high rankings on search engines

Link Popularity is one of the main ingredients of success for achieving higher Search Engine Rankings especially in competitive market places. The reason for this is that many Search Engines now factor link popularity into their page ranking equations.

Link Popularity can be achieved by banner advertising, directory listings and link exchanges.
Education & Business Services Ltd can advise you on where to place your banners and manage your reciprocal links.

To summarise Education & Business Services Ltd offers search engine optimisation services that will help increase the number of visitors to your web site and thus increase the revenue your site earns for you.

Increase traffic to your website! Speak to us today!

Examples of our search engine optimisation results in the major search engines
(rankings as of 12/02/2008)